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Pharos to showcase new integrated Mediator 4 at NAB 2010
Published 3rd March 2010
Pharos to showcase new integrated Mediator 4 at NAB 2010
Playout and Studio automation tools enhance productivity of industry leading broadcast workflow management platform
Reading, United Kingdom – March 2nd 2010 – For NAB 2010, Pharos will be demonstrating the latest version of its widely adopted Mediator broadcast workflow management platform which now includes its Playtime automation options within a highly integrated solution aimed at improving operational efficiency and driving down costs.
For its ninth year attending the event in Las Vegas, Pharos will show full integration of Playtime into Mediator 4, providing a functionally advanced broadcast automation system that helps broadcasters and service providers publish content for both traditional channels and new media. Mediator 4 now has the ability to separately manage presentation requirements and content independently based on schedule priority and media management workflows.
Additional enhancements to Mediator 4 include an advanced metadata system allowing information to be added as new delivery platforms such as On Demand, .com, podcasting and mobile are launched. Combined with detailed workflow analytics, ongoing system optimization and maintenance can finally keep pace with a constantly evolving business environment.
Over the course of NAB 2010, senior Pharos team members will be available to answer questions and conduct real-time demos exemplifying how its technology has helped international clients across 40 countries including HBO, MTV, Turner CNN, BBC World Service and Ascent Media.
As Glen Sakata, Senior VP, Pharos Americas; explains, “The close integration between media asset management, workflow, playout and automation within our Mediator 4 platform is helping to reduce the complexity and costs associated with the repetition of the same tasks across multiple systems.”
Pharos Mediator is built around the Enterprise Service Bus (ESB) concept to aid speedy implementation and to provide flexibility for future products and services. Key elements such as the Mediator interface, device control, workflow and messaging are designed based on the best tools for the job and include Oracle, Java, Flash and key industry standards such as MXF and BXF.
“Using a Service Oriented Architecture we provide a platform that is able to grow and adapt as our clients explore new business models, processes, delivery methods and content types. This agility is vital in a production and broadcast environment that is evolving rapidly and a key differentiator that defines Pharos as a true innovator within our industry.” Sakata adds.
About Pharos
Pharos customers around the world benefit from an enterprise approach in all areas of traditional broadcast and new media operations. Pharos software solutions improve workflow and increase efficiency for broadcasters and service providers in television, radio, VOD and mobile publishing.
Since 1997 Pharos has pioneered collaborative desktop workflow and integrated third party infrastructure management. The unique Mediator content management platform, with its integrated Playtime playout and Pilot control options, provides efficient tools to deliver multi-format content globally. Today millions of media assets across hundreds of television channels and the increasing number of new media distribution networks, now benefit from the unique Pharos approach to integrated creativity, workflow and media logistics.
Pharos solutions offer a next-generation platform to better manage multi-format content and enable rapid expansion in playout, presentation and publishing. Pharos software architecture, integration and support services enable disparate broadcast and IT processes to be unified across the enterprise.
Pharos is an open company embracing open standards; we are proud of our people and of our unique development philosophy. Potential clients are welcome to inspect our development methods and fully evaluate the Pharos software platform and its unique distributed systems architecture.
www.pharos.tv
Editors, for further information please contact:
Hannah Trimble / Pharos
Hannah.trimble@pharos.tv
+44 118 950 2323
Anne Harding / The Message Machine (PR for Pharos)
anne@themessagemachine.com
+44 1895 631448